By Suzanne Kujawa
Marketing, MicroSeismic, Inc.
In 2013, Greg Burns, VP, Human Resources was contemplating how MicroSeismic, Inc. could become more deeply involved in the various communities where the company’s employees and its customers live and work. He attended the annual conference for the Society of Human Resource Management (SHRM). During the conference, Blake Mycoskie, Founder and Chief Shoe Giver, TOMS articulated a One for One® philosophy that struck a chord with Greg. There an idea sparked around the company’s tag line: Passive Monitoring, Active Listening.
Listening. How can we help others to better hear the world around them? After pitching and receiving approval from Peter M. Duncan, Ph.D., Founder and Co-Chair, he went on to research how MicroSeismic could get involved with organizations to help underwrite the expense of hearing aids for under-privileged children. He found three children’s hospitals in Houston, Denver and Calgary that were a great fit.
MicroSeismic took a unique approach to funding the donations, based off of the TOMS philosophy – for every well it monitors it makes a financial contribution to the Memorial Hermann Foundation in Houston, the Children’s Hospital Colorado Foundation in Denver, and the Alberta Children’s Hospital Foundation in Calgary.
During the 2014 SHRM Annual Conference Greg was featured for his work on the Gift of Hearing Program with MicroSeismic. Congratulations to Greg on some well-deserved recognition. At this time, MicroSeismic has underwritten 30 hearing aids. See the video for the full story on how Greg developed his idea of giving below. This video was featured during this year’s SHRM Annual Conference.